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The Enemy Is Phantom Growth
Banks and credit unions are pleased when their deposits grow from their latest CD special. But disappointment follows when they realize that the costs to gather those deposits eat up most of the benefits.
In this report, Kasasa reveals the hidden cost of hot money, and how financial institutions can capture deposits without falling for costly phantom growth.
Why this report is must-read:
- You’ll learn how to identify phantom growth in your organization.
- Get the tools you need to change the math, perfect your offer and manage any surprises.
- Learn why high-yield checking — and its unique COF discount — is the best strategy to reduce fragility in a deposit portfolio.
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